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IREX Technologies today wrote a new chapter in digital meter reading, combination technology that provides a traditional reading experience with an surface approaching to purchasing and transferring content. The company unveils the IREX DR800SG – a sleek, 8.1-inch, touch-screen eReader that offers multi-fashion 3G radio capabilities.

Complementing the modern font design of the device, users can leverage books, newspapers or magazines from a wide diverseness of sources. In addition, IREX supports multiple formats including manufacture criterion ePub formatting and multiple DRM solutions, rather than a single, “closed” proprietorship format that locks subject to a specific gimmick.

The IREX gimmick is supported by key partners Barnes & Noble, Inc., C. H. Best Buy, Qualcomm and Verizon Wireless, which together provide access to the content, retail bearing and the most reliable radio network in the country, setting the DR800SG apart in an increasingly competitive marketplace.

“Consumers ar ready for eReaders, but the gimmick is only single piece of the equation. People want an enjoyable, easy meter reading experience with no-rough-and-tumble approach to content. IREX’s strategy – based on giving consumers choice – and the partnerships we have in office shuffle it easier for them to purchase a gimmick, approach subject and enjoy it wherever they are,” said Kevin Alexander Hamilton, northland American chief executive officer of IREX Technologies. “IREX has been a drive force rear end the development of eReaders since its founders invented e-paper display technology based on E Ink Corporation’s electronic ink. With the DR800SG, we bring to marketplace all that readers rich person been asking for: a stellar gimmick that puts the reader in the driver rear end with regard to where they buy content and what they do with it.”

IREX teams with industry leadership

The IREX device includes the Barnes & Noble eBookstore from Barnes & Noble, the worldly concern’s largest bookseller, gift users access to more than 750,000 titles, including new releases and bestsellers at $9.99. Barnes & Noble expects its eBookstore (www.bn.com/ebooks) volition step-up to well over single 1000000 titles within the next year, inclusive of every available eBook and eBook originals from volume publishers.

“The Barnes & Noble eBook scheme is very much aligned with IREX’s approaching to the marketplace,” said William J. Lynch, president of BN.com. “IREX’s open chopine, powered by Barnes & Noble’s comprehensive eBookstore, is an appealing proposition for people who lovemaking to read. Barnes & Noble is the worldly concern’s largest bookseller, so we understand how to create a great shopping experience for people looking for simple and convenient access to their favorite subjects, authors and material.”

3G wireless connectivity for the IREX gimmick is powered by Verizon Wireless’ meshwork – the nation’s largest and most reliable radio network. With radio connectivity, customers can purchase and quickly download an eBook from an airdrome logic gate, couch or coffee shop – without being tethered to a PC.

“Verizon Wireless invests heavily in its meshwork to provide consumers with the best wireless experience possible, regardless of whether they’ve purchased a device directly from us or are exploitation one of the devices certified through our open development program,” said Tony Lewis, vice president of open exploitation for Verizon Wireless. “Our 3G meshwork enables IREX devices to quickly access content in more places, giving IREX customers a distinct advantage over customers with other eReader devices.”

The IREX gimmick also leverages the Gobi(TM) multi-mode 3G embedded module which contains Qualcomm’s mobile broadband engineering for connectivity to 3G networks around the world. The IREX DR800SG is the first base eReader to leveraging Qualcomm’s technology to documentation global connectivity enabling the device to be activated in any market. The IREX DR800SG will launching in EC the first base half of 2010. Additionally, users will have the ability to download subject to the gimmick while travel abroad next class.

“Wireless connectivity has the potential to enhance many aspects of everyday life, and the IREX DR800SG is an exercise of the character of flexibility and enhanced user experience that tin be delivered through 3G,” said Barry Matsumori, vice president of merchandise direction for Qualcomm CDMA Technologies. “Qualcomm’s Gobi Desert engineering will bring a new floor of freedom to consumers exploitation the DR800SG worldwide.”

Best Buy volition carry the DR800SG at select stores beginning later this fall. Giving users approach to the gimmick through a retailer recognized for providing hands-on fundamental interaction with engineering will thrust increased awareness and reason of eReaders, as potential buyers can see, touching and even trial the merchandise – a must do for consumers buying an eReader gimmick.

Francis Scott Key merchandise specifications

* Big blind, compact design – some competitive devices offer a similarly-sized gimmick but with a much smaller display area. IREX’s 8.1-inch screen is apotheosis for books, magazines and newspapers with detailed artwork.

* Purpose-built device – the DR800SG uses the latest electronic paper display technology to deliver an experience that is closer to reading ordinary newspaper than possible with a netbook or tablet gimmick. It also has thirster battery liveliness and is lightweight.

* Easy seafaring – the device turns pages faster than competing products, and navigation is easy with an interactive touch blind and straightforward buttons. Users can search their library or add a bookmark with a tap of a stylus or skim an eBook with a touch of a ovolo.

* Customized reading – users tin enlarge or reduce textual matter size and edge widths or select portrayal or landscape painting fashion to causa their preferences.

“The availability of new devices that empower consumers with the freedom to purchase subject from a diverseness of sources will be a major number one wood to the success of the digital publishing marketplace,” says Ethan Allen Weiner, research vice prexy, Gartner. “Sleek devices with consumer-friendly features – including the capableness to purchase subject on the go – that support surface eBook standards will introduce the eBook experience to an entirely new multiplication of readers. Publishers, who have been on the sidelines waiting for market maturity, will now be inspired to become eReader evangelists.”

Pricing and availability

The IREX DR800SG with a leather cover volition be available in Oct at select Best Buy locations. The device has an MSRP of $399.99. Wireless approach to download subject is included in the cost of the DR800SG and no contract is required.